Project Feniks

With 41 years of experience in information technology, Yaşar Bilgi is leading the digital transformation of the Yaşar Group. The FENIKS Project, one of the biggest steps taken to accelerate the Group's digital transformation, stands out as an indicator of digital maturity in the region. It is also the largest SAP S/4HANA Cloud transformation project in EMEA. The first phase of live transitions has been successfully completed within the scope of the project. The goal of this mega project is to achieve a significant milestone in the digital transformation of companies such as DYO Boya, Pınar Süt, Pınar Et, Yaşar Birleşik Pazarlama and Çamlı Yem. These companies are leaders in their sectors within Yaşar Holding and the Yaşar Group.

References

Yaşar Birleşik Pazarlama

Yaşar Birleşik Pazarlama, which has Turkey's largest sales and distribution network, is a sales and distribution organization that plays a bridging role in bringing food and non-food products to the end consumer through traditional and modern sales channels. This is achieved through its distribution and logistics infrastructure, technological equipment that keeps pace with the speed of the digital age, and its skilled human resources.

Pınar Süt

Founded on March 20, 1973, Pınar Süt introduced long-life milk to Turkey for the first time and has been making significant contributions to the Turkish food and livestock sectors ever since.

Lansinoh

Lansinoh was founded in 1984 to support breastfeeding mothers.

DYO Boya

The Dyo Boya Factories, which are part of the coating division of the Yaşar Group, are now among the most valuable brands and largest industrial companies in Turkey.

Artience

Artience Group, one of the world's largest ink manufacturers, was founded in 1896 and operates in approximately 70 companies across 24 countries worldwide.

Pınar Et

UHT milk, yogurt, ayran, cheese, kefir, cream, children's milk. Since its establishment in 1985, Pınar Et has been a pioneer in high quality and food safety in the industry, offering consumers innovations with new categories tailored to nutritional preferences and a variety of quick and practical products.

Pınar Su ve İçecek

Pınar Su ve İçecek has pioneered the sector by introducing Turkey's first bottled water in 1984. With 100% Turkish capital, it has proven itself to be one of the most established and reliable brands in the industry.

İzeltaş

Founded in Izmir in 1968, İZELTAŞ is Turkey's first and most comprehensive hand tool manufacturer.

Çamlı Yem

Under the integration philosophy of the Yaşar Group, Çamlı Yem Besicilik, which began operations in 1983 with feed production, is active in the feed sector with cattle feed and poultry feed, in the seafood sector with Turkey's first cultured fish production facility, and in the dairy sector with its organic dairy farming facility.

Tirsan Kardan

Tirsan Kardan has continued to grow in line with its values since 1957.

Özsüt

The first Özsüt store opened in Kemeraltı, Izmir, in 1938. Initially selling only yogurt and clotted cream, it later added milk-based desserts made using traditional palace recipes.

Desa Enerji

Desa Enerji Pınarbaşı Power Plant began production in 1998 and is one of Turkey's first cogeneration power plants.

Yaşar University

Founded in Izmir in 2001, Yaşar University is a foundation university that stands out with its contemporary educational approach, international vision, and strong academic staff.

Altın Yunus Hotel

Altın Yunus Çeşme has been offering its guests a comfortable and exclusive vacation experience as one of the leading tourism centers in the Aegean since 1974.